We carry out customer profiling for two main reasons:
1. To ensure all tenants can access our services & no group is discriminated against.
2. To ensure we are targeting our resources into the right services.
To help achieve this we collect Equality & Diversity data. This is collected from a variety of sources including tenants contacting our Customer Services, satisfaction surveys for feedback on our services and from local population Census information.
Please see attached the 2010/11 profile of our tenants:
For more information about our customer profiling please contact firstname.lastname@example.org